Towards a Predictive Model for Electronic Marketplaces Intermediation Opportunities
نویسنده
چکیده
Much of the early research in electronic markets suggested that the proliferation of ecommerce would ultimately threaten the presence of intermediaries in electronic value chains. However, a careful analysis of the structure and functions of electronic marketplaces indicates that intermediaries provide many value-adding functions that cannot be easily substituted or ‘internalised’ through direct supplier-buyer dealings. This paper provides an analysis of the potential roles of intermediaries in electronic markets and articulates a number of hypotheses for the future of intermediation in such markets. A detailed discussion of the potential roles of intermediaries in future emarkets is presented, together with an analysis of likely outcomes in the form of a contingency model for intermediation in electronic marketplaces.
منابع مشابه
Competition between B2B Electronic Marketplaces
Fueled by vast investment and immense management interest, B2B electronic marketplaces are rapidly evolving into a new volatile intermediation/informediation industry. While much work has been done on the efficiency and welfare of a single marketplace, the competition and interactions between marketplaces remain largely unexplored. This research attempts to analyze the dynamics of competition b...
متن کاملThe role of intermediaries in electronic marketplaces: developing a contingency model
Early research in electronic markets seemed to suggest that E-Commerce transactions would result in decreased costs for buyers and sellers alike, and would therefore ultimately lead to the elimination of intermediaries from electronic value chains. However, a careful analysis of the structure and functions of electronic marketplaces reveals a different picture. Intermediaries provide many value...
متن کاملTowards Effective Negotiation Support in Electronic Marketplaces
Electronic marketplaces are an upcoming model for business-to-business electronic commerce. In electronic marketplaces, companies can offer their services and products. Other companies can search for products in the marketplace to find new business partners. Once contact between two business partners has been established, a negotiation starts in order to reach a formal agreement on their busine...
متن کاملTowards a Platform for Supporting the Buyer in Trading in Heterogeneous Marketplaces
While the number of electronic marketplaces has increased on the Internet, tools to help buyers in participating in these marketplaces (heterogeneous marketplaces) are lacking. As part of the European Union funded eBroker project on electronic marketplaces, we attempt to address this problem by developing tools that help buyers in trading in these electronic marketplaces. This paper addresses t...
متن کاملIntermediaries as Value Moderators in Electronic Marketplaces
The growth of E-commerce had suddenly changed the ground-rules for conducting business, linking the consumer directly to the producer. The digitization of content also meant faster and easier transmission of information from one point to another in a network, thus reducing the need for an intermediary. It was assumed that intermediaries would disappear resulting in frictionless commerce. This p...
متن کامل